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Do³±czy³: 30 Pa¼ 2024
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 Wys³any: Sro Pa¼ 30, 2024 05:59 Temat postu: Selling Personal Training: How to Sell Your Services So Peop |
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Selling personal training is the key to a successful fitness club. A professional trainer must be a good teacher and a salesperson at the same time, otherwise he will not be able to realize himself. Yes, selling personal training is not easy, but only with their help can you understand the real motives that make consumers do fitness. In fact, personal training is the main product that you offer to clients . Everything else is related services. From this article, you will learn how to sell a personal training and what to do if the sale fails.
Using an off page seo service individual approach to clients
Men and women perceive the same information differently. In personal training, the former are interested in the result, and the latter in the process. Therefore, the sales strategy for both will be different.
When selling personal training to a man, you need to focus on a strong offer. It doesn’t matter if it sounds too “advertising.” The main thing is that it has a clear call to action. “Sign up for personal training, and in a month you won’t recognize your own body!” is an example of an offer for men .
Women want details. They want to know the program of each workout in detail; however, they are much less interested in the end result. Much more important is how they will feel during the workout. Strictly speaking, selling personal training to women does not require an offer, but rather knowledge of why your course is right for them . Tell them about all the benefits of your program, focusing on how the workouts will help the client achieve their goal.
Online booking - increase your customer flow
What is the best way to find potential clients for a fitness club? Yandex Maps, website, social networks — you can easily install an online registration form on all platforms. It will be easy and convenient for new clients to register for the club at any time.
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Personal Training Sales Model
1. Reciprocity
Before selling a personal training session, you need to introduce the client to the trainer. It is unlikely that anyone will do fitness with an instructor they know nothing about. Create personal trainer cards on your club's website and don't forget to attach links to social networks to each one. This way, people will see that there is a real person in front of them, not a machine, and will be able to find common ground with the trainer.
2. Desire
"Must", "must", "have to" - forget about these words if you want to sell personal training. The client does not need coercion, but an understanding of his problems. And a willingness to solve them. The whole trick of selling personal training is that the client already feels the need for them. The trainer's task is to connect this need with a specific desire.
3. Sequence
For a client, purchasing a personal training session is quite a significant event. They need time to make a positive decision. Instead of pushing and pressuring, offer a deferment in the form of a block of training sessions at a special price. This will give the client a chance to think and evaluate all the benefits of the main offer.
4. Urgency
Only when the client is already "ripe" can you "press" him with a limited-time offer. Phrases like "only 4 subscriptions left" or "offer valid only today" make the client feel like he is missing out on something important.
How to Close a Sale of a Workout
The last stage of the sale is working with objections. If the client doubts the need for personal training, it is necessary to convince him otherwise. It is important not to be shy about asking direct questions that will help to understand the psychology of the buyer . The most common objection is too high a price. Various bonuses, promotions and discounts can work here. For example, a free lesson or unlimited access to the gym upon payment of a certain subscription amount.
What to do if you failed to sell a training session
Even if you take the client through all stages of the sales funnel and work through objections, he may refuse to buy. In such situations, the main thing is not to lose interest in the client. Yes, he may never come to your club again, but he will recommend it to friends and acquaintances. Selling personal training is a long process that requires a thoughtful approach. Value your clients' time, and they will begin to value yours.
The automation system 1C: Fitness Club will help you understand the needs of your clients . Leave a request and our managers will contact you for a free consultation!
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