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User behavior analysis can help you optimize your blog to gain targeted traffic and therefore increase your conversion rate . Are you looking to understand user behavior? Read on! Internet users' behavior 1 – Search queries reflect a person’s intent This may seem obvious to you, but this information can help you reach your audience at the right time. By observing the queries that your visitors type into search engines , you can completely review your content in order to best meet their expectations. You are certainly familiar with the purchase funnel ? The customer goes through several phases before making a final decision: Awareness; The research; The decision; Procurement.

If you base your keywords around these four phases, you should bulk email campaigns be able to reach prospects more easily. 2 – Internet users’ behavior is selfish There is nothing surprising about this: an Internet user who performs a real search expects to be provided with real information. We are obviously not talking about the visitor who surfs the Internet without a specific goal, but rather the prospect who hopes to be able to meet one of his needs by visiting your page or typing a query on Google . After a long day of work, the visitor wants to be spoken to, he wants to identify himself and does not have time to waste reading or listening to the description of your company. Be direct, clear and show empathy, your blog will please your visitors.



Internet users use long tail keywords Imagine that you want to find a hairdresser in the 11th arrondissement of Paris, if you simply type the query "hairdresser" on Google, you risk getting results that do not match your expectations at all (unless you are already in the 11th arrondissement of Paris and you have activated the Google positioning option). On the other hand, if you type "hairdresser in the 11th arrondissement of Paris", you will automatically get answers that suit you. It is therefore important to work on long tail keywords. This will allow you to best respond to your future customers, but also to stand out from the competition. For your information, long-tail keywords represent 70% of searches carried out by Internet user.

User behavior: Voice search is increasingly important The use of smartphones is increasingly democratizing the use of voice search. The behavior of Internet users on search engines is not the same depending on whether they use a keyboard or a microphone integrated into their phone. For example, an Internet user who has typed "dog trainer Gard" will dictate to their smartphone "where to find a dog trainer in Gard?". This behavior is expected to grow in the coming years, so blogs should be optimized accordingly. 5. Readers like to be addressed simply. Journalistic style tends to tire readers who are most often looking to get straight to the point. Sentences that are too convoluted, too long or difficult to understand turn off Internet users who prefer to be addressed simply.
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