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Experts from the Topface Media reputation agency studied the rules for designing product cards on Wildberries and Ozon, compiled a list of important requirements and common mistakes, and shared tips for promotion on marketplaces.
A card on a marketplace is a page with a text description and photos of a product, seller information, and the ability to add an item to the cart or favorites. Built-in functional elements of the card include: information about delivery and promotions, a block with similar or recommended products, product reviews, and a seller rating.

A product card on Wildberries and Ozon helps sell. Correct filling and design can raise it to the top of the showcase and increase the conversion to purchase. A poorly filled card, on the contrary, nullifies other promotion efforts - for example, offering a discount or a reduced price.
Elements that must be filled in
When creating a product card on marketplaces, you need to specify a number of characteristics, including:

product category,
brand and country of origin,
size and weight of the product and dimensions of the packaging,
equipment and composition,
product article,
color and its article,
TN VED classifier and barcode.

After filling in the basic information, at the card design stage the seller works with two main elements - description and images.

The user pays attention to the visual content first of all. To create high-quality images, you will need the help of a professional photographer and designer.
Images
Photos should show the product realistically and attractively in different scales - in full and in detail. It should be clearly visible from different sides and in different contexts, including in the situation of use. Photos should be taken on a light background in high resolution.

To distinguish the product from competitors, you can add infographics to the photos with important social media marketing service data about the product in numbers for the buyer and unique advantages of the product.
what images to use on marketplaces
Examples of infographics on Wildberries cards

The text content of the card should convey everything about the product that cannot be conveyed using visual means, in as much detail and precision as possible.
Product name
It should be unambiguous and clear.
On Wildberries, the system creates the product name automatically, taking into account the selected characteristics. When entering manually, you must comply with the requirements:



length up to 100 characters,
absence of synonyms and duplication of words,
lack of characteristics in the title.

Here the seller provides full information about the product: its composition, properties, consumption situations, competitive advantages. The description should reflect as many characteristics as possible, taking into account the search results keys: indicate the composition, materials, dimensions, weight, technical features, country of manufacture.
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social media marketing service

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